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Introducing CleverGoat Labs: Where New Games Begin

Introducing CleverGoat Labs: where new game ideas go live early. Play, explore, and help shape the puzzles that might become our next daily favourites.

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Naomi Bruwer
Naomi Bruwer

April 2nd, 2026

At CleverGoat, we love making games.

Not just launching them, but actually making them. Testing ideas. Trying things that might work. Sometimes things that might not. We have so many ides and we believe experimentation is key.

That’s why we have decided to create CleverGoat Labs.

Labs is our container for experimental, in-progress games. It’s where new ideas go live early before they’re fully polished. This allows us to see what our community (that's you!) think of them. What works. What doesn't.

Why We Test Games Early

The best puzzles aren’t designed in isolation. They’re discovered.

We can design mechanics, build prototypes, and test internally, but the real magic happens when players get their hands on a game.

Labs also offer us the opportunity to receive feedback, fast. We read every piece of feedback we get from our community.

Testing helps us understand: • What’s intuitive (and what isn’t) • What feels fun vs frustrating • Where players get stuck • What keeps you coming back

This information in turn allows us to iterate and either get the game to a point where we can launch, or sometimes we realise we need to bid farewell.

In short, you help us make better games.

Why We Love Making Games

At CleverGoat, we’re daily games enthusiasts at heart. We care deeply about our community that show up every day to solve puzzles, and keep coming back for that small (yet impactful) moment of joy.

We love hearing from you, learning what you enjoy, and creating experiences that genuinely delight. That feedback loop is what makes building games so rewarding.

CleverGoat Labs is a powerful way for us to engage with our community, to share ideas earlier, involve you in the process, and build better games together.

Try CleverGoat Labs

If you enjoy discovering new games early and being part of how they evolve, please give Labs a try. And drop us some feedback if you have any thoughts you'd like to share <3